Media Planner Jobs in Falls Church, VA

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-13 of 13 Jobs

The New Media Firm Senior Digital Media Buyer

  • Washington, DC (6 miles from Falls Church, VA)
  • 3 days ago
  • Washington, DC (6 miles from Falls Church, VA)
  • 3 days ago

Develop and support less experienced Media Buyers with all aspects of the digital media planning process....

The New Media Firm Digital Media Buyer

  • Washington, DC (6 miles from Falls Church, VA)
  • 3 days ago
  • Washington, DC (6 miles from Falls Church, VA)
  • 3 days ago

Interest in and some knowledge of digital advertising programmatic, OTT, and/or social....

Media Coordinator [Washington]

  • Washington, DC (6 miles from Falls Church, VA)
  • 6 days ago
  • Washington, DC (6 miles from Falls Church, VA)
  • 6 days ago

xx xxxx xxxx x xxxxxxxxxxxx xxxxxxx xxxxx xxxx xxxxxxx xx xxxxxxxxxxx xxx xx xxxxxxx x xxxxx xxxxxxxxxxx xx xxxx x xxxxxxx xxxx xx xxxxxxxx xxx xxxxxxxxxx xxxxx xxxxxx xxxxxx xxx xxxxx xxxxxxxxxxx...

Media Coordinator

  • Washington, DC (6 miles from Falls Church, VA)
  • 8 days ago
  • Washington, DC (6 miles from Falls Church, VA)
  • 8 days ago

Expertise: Strong understanding of digital media workflows, including ingest-to-archive processes, and media asset management systems....

Public Relations Specialist

  • Herndon, VA (14 miles from Falls Church, VA)
  • 14 days ago
  • Herndon, VA (14 miles from Falls Church, VA)
  • 14 days ago

Job Title: Public Relations Specialist Location: Virginia Hybrid/Remote Citizenship: US Citizen Security Clearance: Must have or able to obtain USCIS security clearance. *Pending Contract Award...

Media Buyer (Future Opportunity)

  • Ashburn, VA (21 miles from Falls Church, VA)
  • 15 days ago
  • Ashburn, VA (21 miles from Falls Church, VA)
  • 15 days ago

Familiarity with traditional media buying processes. Experience working in a multi-task environment....

Social Media Strategist

  • Vienna, VA (4 miles from Falls Church, VA)
  • 16 days ago
  • Vienna, VA (4 miles from Falls Church, VA)
  • 16 days ago

Job Title: Social Media Strategist Job Location: Vienna, VA - Hybrid Duration: Contract Job Description: Basic Purpose: To assist with the execution and maintaining of the organization's...

Paid Media Specialist

  • Falls Church, VA (2 miles from Falls Church, VA)
  • 26 days ago
  • Falls Church, VA (2 miles from Falls Church, VA)
  • 26 days ago

Prior pharma media experience preferred Digital media (display, olv, ctv & paid social media) planning and backend technical knowledge required....

Digital Advertising Specialist

  • Rockville, MD (14 miles from Falls Church, VA)
  • 29 days ago
  • Rockville, MD (14 miles from Falls Church, VA)
  • 29 days ago

Digital Advertising Specialist in Rockville , Maryland Job Description: The Digital Advertising Specialist will manage advertising campaigns for our auto dealer customers....

Remote Work

Senior Digital Media Planner/Buyer

  • Falls Church, VA
  • 30+ days ago
  • Falls Church, VA
  • 30+ days ago

Proven experience in digital media planning and buying, with a strong focus on performance marketing. In-depth knowledge of various digital media channels and platforms....

Social Media Strategist III

  • Vienna, VA (4 miles from Falls Church, VA)
  • 45+ days ago
  • Vienna, VA (4 miles from Falls Church, VA)
  • 45+ days ago

Social Media Strategist III Vienna, VA, United States TRENDING Job Description To implement and manage the organization's enterprise-wide social presence, including: the paid social advertising...

Junior Public Relations Specialist

  • Arlington, VA (3 miles from Falls Church, VA)
  • 45+ days ago
  • Arlington, VA (3 miles from Falls Church, VA)
  • 45+ days ago

TITLE Junior Public Relations Specialist DESCRIPTION Savvee Consulting is seeking to hire a Junior Public Relations Specialist to support our federal client, located in Arlington, VA. This...

Media Buyer

  • Ashburn, VA (21 miles from Falls Church, VA)
  • 45+ days ago
  • Ashburn, VA (21 miles from Falls Church, VA)
  • 45+ days ago

Familiarity with traditional media buying processes. Experience working in a multi-task environment....

Demographic Data for Falls Church, VA

Moving to Falls Church, VA? Find some basic demographic data about Falls Church, VA below.


Local
National
120,950
3,212
Medium/Lg

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Certified Forecaster and Demand Planner (CFDP)
ISCEAs Certified Forecaster and Demand Planners (CFDP) are capable to develop demand plans that adapt to todays rapidly changing business environment while remaining aligned to the companys...
Certified Forecaster and Demand Planner - CFDP - Certification Exam
The CFDP Exam is comprised of 70 questions an problems to be solved in 2 hours. The passing score for the exam is 70%. The exam is designed to allow the learner to demonstrate deep understanding...
Introduction to Digital Media
From Metaverse to VR, Netflix to mobile applications, were surrounded by and interact with digital networks more than ever before. But whats driving this digital revolution and how can you harness...

Title Synonyms

Users interested in this job title also searched for the following job titles


Salary for Media Planner Jobs in Falls Church, VA

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners in Falls Church, VA offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.6%
Vocational Degree or Certification
2.2%
Doctorate Degree
1.0%
Some College
0.8%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners in Falls Church, VA
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


Other Career Titles

Here are some other career titles that require similar skills



Media Planner Related Career Advice Articles

group of ad agency team members collaborating
How to Survive and Thrive in an Ad Agency

If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.

Read article »