Media Planner Jobs in Virginia
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Collaborate with internal, retail sales teams (Amazon, Walmart, Target, etc.) to support key launches, promotions, and initiatives with pay-per-click and digital advertising....
Job Title: Public Relations Specialist Location: Virginia Hybrid/Remote Citizenship: US Citizen Security Clearance: Must have or able to obtain USCIS security clearance. *Pending Contract Award...
Familiarity with traditional media buying processes. Experience working in a multi-task environment....
Job Title: Social Media Strategist Job Location: Vienna, VA - Hybrid Duration: Contract Job Description: Basic Purpose: To assist with the execution and maintaining of the organization's...
Digital Media Planner Overview PLACEMENT TYPE: Temporary SALARY: $37.80 to $42.00 an hour. START DATE: 03.18.2025 Our client is conducting a search for a Digital Media Planner....
Social Media Specialist, University Communications
- Charlottesville, VA
- 25 days ago
- Charlottesville, VA
- 25 days ago
The University of Virginia Office of University Communications seeks a social media specialist to develop and manage engaging content across multiple platforms in support of the University's...
Prior pharma media experience preferred Digital media (display, olv, ctv & paid social media) planning and backend technical knowledge required....
media....
Proven experience in digital media planning and buying, with a strong focus on performance marketing. In-depth knowledge of various digital media channels and platforms....
About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television...
Social Media Strategist III Vienna, VA, United States TRENDING Job Description To implement and manage the organization's enterprise-wide social presence, including: the paid social advertising...
TITLE Junior Public Relations Specialist DESCRIPTION Savvee Consulting is seeking to hire a Junior Public Relations Specialist to support our federal client, located in Arlington, VA. This...
Familiarity with traditional media buying processes. Experience working in a multi-task environment....
Demographic Data for Virginia
Moving to Virginia? Find some basic demographic data about Virginia below.
Media Planner Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Media Planner Jobs in Virginia
Highest Education Level
Media Planners in Virginia offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Buying
- Media Planning
- Marketing Communications
- Pay per Click
- Copywriting
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Media Planner Related Career Advice Articles
How to Survive and Thrive in an Ad Agency
If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.
Read article »