Media Planner Jobs
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Brand Communications & Public Relations Specialist Ozark (Hybrid Potential) At Haven Home Health & Hospice, were more than a healthcare providerwere a mission-driven team dedicated to improving...
At our dealership, we’re redefining digital advertising in the recreational vehicle space....
Public Relations Specialist Description Hanwha Qcells designs, builds, and manages financially sustainable solar photovoltaic (PV) solutions. The company brings a decade of global leadership in...
The Media Planner will assist in the development, evaluation and management of online media plans for pharmaceutical clients to meet their requirements, budgets and objectives....
What You'll Contribute In this role, you can expect to: Focus your media buying efforts on TV direct response advertising Acquire the best possible value from media partners and TV stations Analyze...
Technical procedures and methods involved in social and digital media communications Operation of Meta Business Suite to run advertisements across Meta platforms and provide troubleshooting support...
The City of Topeka is seeking an experienced communications professional who is passionate about public safety and skilled in strategic communications to join its team. The Senior Public Relations...
Ideal candidate is an experienced programmatic media professional who can manage the workflows of multiple media buys to ensure the flawless execution of media assignments....
Posting Details Posting Number: S13501P Working Title: Public Relations Specialist Department: Terry-Leadership Advancement About the University of Georgia: Since our founding in 1785, the...
Content Developer and Social Media Specialist
- Schnecksville, PA
- 1 day ago
- Schnecksville, PA
- 1 day ago
Reports to the Director of Marketing and Digital Media....
Seeking a Public Relations Specialist for the Dental Industry Are you a skilled PR professional with a passion for healthcare and the dental industry? We are looking for an experienced Public...
Public Relations Specialist - Marketing Communications - Full Time - Days
- Toledo, OH
- 1 day ago
- Toledo, OH
- 1 day ago
REPORTING RELATIONSHIPS/SUPERVISORY RESPONSIBILITIES Reports to Associate Vice President, Strategic Communications. The position has no direct reports. POSITION SUMMARY Public Relations Specialist...
Open Until Filled GENERAL DESCRIPTION: The Wyoming Highway Patrol (WHP) is seeking a Senior Public Relations Specialist to serve as the primary liaison between the WHP, the public, and the media....
Strong understanding of media sales, content marketing, and digital advertising. Excellent communication, interpersonal, and problem-solving skills....
Education/Experience/Knowledge/Skills Associate's Degree, Bachelor's degree preferred in Film, Marketing, or a related field Highly qualified experience in broadcasting, Film, Digital Media, or a related...
Media Planner Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Media Planner Jobs Nationwide
Highest Education Level
Media Planners offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Content Development
- Adobe Creative Suite
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Media Planner Related Career Advice Articles
How to Survive and Thrive in an Ad Agency
If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.
Read article »