Media Planner Jobs in California
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Up-to-date with the latest developments in digital media. Beginner knowledge of analytics, tracking and social media monitoring tool like Sprinklr....
Valle Administrator/Public Relations Specialist
- Oceanside, CA
- 20 hours ago
- Oceanside, CA
- 20 hours ago
Join our Michelin Star restaurant and award-winning Chef Roberto Alcocer at Valle, a Guadalupe Valley Kitchen as he draws on the traditions of Mexico's renowned wine region and the bounty of local...
OTHER SKILLS and ABILITIES: Digital Savvy: In-depth knowledge of digital advertising trends and a strong understanding of social media....
Adelanto Elementary School District See attachment on original job posting EDUCATION, TRAINING AND EXPERIENCE:Education Successful completion of the federal/state mandated requirements: BA/BS,...
Were always looking for diverse, talented, service-oriented people to join our exceptional team. Senior Public Relations Specialist The pay range for this position is listed below. Our pay ranges...
Requirements Qualifications & Requirements Bachelors degree in Marketing, Communications, Digital Media, or related field (or equivalent experience). 1-3 years of experience in social media marketing...
About Pendulum Therapeutics Pendulum is leading a health revolution by harnessing the power of the human microbiome, through our science-first approach (we were founded, and are run by, actual...
Summary Yelps mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about...
Remote WorkPublic Relations Specialist -5587 Job Location: Los Angeles, CA 90245 Job Salary: $150,000 - $165,000 Job Summary Galapagos Federal Systems LLC is seeking a highly skilled mid-level Public...
THE JOB The Assistant Media Planner for Out of Home works closely with the Supervisors and Planners in developing and maintaining media plans, while absorbing as much media knowledge as possible about...
Responsibilities The role of an Assistant Media Planner is to be responsible for planning traditional and digital media channels....
THE JOB The Assistant Media Planner for Out of Home works closely with the Supervisors and Planners in developing and maintaining media plans, while absorbing as much media knowledge as possible about...
Associate, Paid Media Buyer role: We have an immediate position available for a Paid Media Buying Specialist in Search & Social to help lead and further Material's media practice....
KPBS Social Media Strategist Req No: 2025-18600 Category: Radio/TV/Multimedia Type: Full-Time Contract Salary: $6,489 - $7,157.50 per month ($77,868 - $85,890 per year) Close Date: 3/26/2025...
KPBS Social Media Strategist San Diego State University
- San Diego, CA
- 9 days ago
- San Diego, CA
- 9 days ago
KPBS Social Media Strategist Req No: 2025-18600 Category: Radio/TV/Multimedia Type: Full-Time Contract Salary: $6,489 - $7,157.50 per month ($77,868 - $85,890 per year) Close Date: 3/26/2025...
Demographic Data for California
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Salary for Media Planner Jobs in California
Highest Education Level
Media Planners in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Buying
- Media Planning
- Marketing Communications
- Pay per Click
- Copywriting
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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