Media Planner Jobs in San Diego, CA
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
The Digital Media Buyer will also collaborate on creative concepts, steward development, and assist with the in-house management of materials....
Remote Work- Poway, CA (21 miles from San Diego, CA)
- 4 days ago
- Poway, CA (21 miles from San Diego, CA)
- 4 days ago
Requirements Qualifications & Requirements Bachelors degree in Marketing, Communications, Digital Media, or related field (or equivalent experience). 1-3 years of experience in social media marketing...
KPBS Social Media Strategist Req No: 2025-18600 Category: Radio/TV/Multimedia Type: Full-Time Contract Salary: $6,489 - $7,157.50 per month ($77,868 - $85,890 per year) Close Date: 3/26/2025...
KPBS Social Media Strategist San Diego State University
- San Diego, CA
- 9 days ago
- San Diego, CA
- 9 days ago
KPBS Social Media Strategist Req No: 2025-18600 Category: Radio/TV/Multimedia Type: Full-Time Contract Salary: $6,489 - $7,157.50 per month ($77,868 - $85,890 per year) Close Date: 3/26/2025...
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Familiarity with website development; content management systems; user interface and information architecture, graphic design and layout; branding, SEM, and digital advertising....
Job Responsibilities: Manage Paid Media plans for our Marketplace Marketing team. Manage and communicate paid media deadlines to stakeholders.....
Demographic Data for San Diego, CA
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Salary for Media Planner Jobs in San Diego, CA
Highest Education Level
Media Planners in San Diego, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Digital Content
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Media Buying
- Media Planning
- Marketing Communications
- Creative Strategy
- Pay per Click
- Social Media Management
- Media
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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