Media Specialist Jobs in Pennsylvania
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
What You'll Contribute In this role, you can expect to: Focus your media buying efforts on TV direct response advertising Acquire the best possible value from media partners and TV stations Analyze...
Content Developer and Social Media Specialist
- Schnecksville, PA
- 2 days ago
- Schnecksville, PA
- 2 days ago
Reports to the Director of Marketing and Digital Media....
Bachelor's degree in Communications, Marketing, Digital Media, or a related field....
EXPERIENCE : Two years of paid experience in communications, creative marketing, digital media, or public relations work for a governmental or non-profit agency....
Job Summary Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding...
Marketing and Media Specialist Creative & Marketing $ 18 - $ 22 / Hour location_on Edinboro, Pennsylvania work_outline Contract/Temporary favorite_border JOB ON CANDIDATE PORTAL COPY LINK link Marketing...
Social Media Specialist Founded in 1854, Hamline University was the first university in Minnesota and among the first coeducational institutions in the nation....
Primary Purpose Senior Media Planning Manager is an expert within digital media and omni-channel planning....
Digital Advertising Specialist
- Feasterville Trevose, PA
- 27 days ago
- Feasterville Trevose, PA
- 27 days ago
Reporting to the Manager, Digital Advertising Operations, the Digital Advertising Specialist's primary responsibility is to manage digital advertising accounts by analyzing current trends, using discretion...
Earned Media Specialist is not a client-facing position What You'll Get From Us! Opportunities to Learn and Train With Our Team!...
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Salary for Media Specialist Jobs in Pennsylvania
Highest Education Level
Media Specialists in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Creative Design
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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