Media Specialist Jobs in Mechanicsburg, PA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
What You'll Contribute In this role, you can expect to: Focus your media buying efforts on TV direct response advertising Acquire the best possible value from media partners and TV stations Analyze...
- Carlisle, PA (9 miles from Mechanicsburg, PA)
- 30+ days ago
- Carlisle, PA (9 miles from Mechanicsburg, PA)
- 30+ days ago
Primary Purpose Senior Media Planning Manager is an expert within digital media and omni-channel planning....
- Harrisburg, PA (7 miles from Mechanicsburg, PA)
- 60+ days ago
- Harrisburg, PA (7 miles from Mechanicsburg, PA)
- 60+ days ago
Earned Media Specialist is not a client-facing position What You'll Get From Us! Opportunities to Learn and Train With Our Team!...
Demographic Data for Mechanicsburg, PA
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Salary for Media Specialist Jobs in Mechanicsburg, PA
Highest Education Level
Media Specialists in Mechanicsburg, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Creative Design
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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