Media Specialist Jobs in King Of Prussia, PA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
- Norristown, PA (4 miles from King Of Prussia, PA)
- 6 days ago
- Norristown, PA (4 miles from King Of Prussia, PA)
- 6 days ago
Bachelor's degree in Communications, Marketing, Digital Media, or a related field....
Public Relations Specialist 2 (General)
- Philadelphia, PA (15 miles from King Of Prussia, PA)
- 6 days ago
- Philadelphia, PA (15 miles from King Of Prussia, PA)
- 6 days ago
EXPERIENCE : Two years of paid experience in communications, creative marketing, digital media, or public relations work for a governmental or non-profit agency....
Job Summary Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding...
Digital Advertising Specialist
- Feasterville Trevose, PA (22 miles from King Of Prussia, PA)
- 28 days ago
- Feasterville Trevose, PA (22 miles from King Of Prussia, PA)
- 28 days ago
Reporting to the Manager, Digital Advertising Operations, the Digital Advertising Specialist's primary responsibility is to manage digital advertising accounts by analyzing current trends, using discretion...
Demographic Data for King Of Prussia, PA
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Salary for Media Specialist Jobs in King Of Prussia, PA
Highest Education Level
Media Specialists in King Of Prussia, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Brand Identity
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Online Marketing
- Creative Design
- Copywriting
- Brand Marketing
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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