Media Specialist Jobs in California
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Ideal candidate is an experienced programmatic media professional who can manage the workflows of multiple media buys to ensure the flawless execution of media assignments....
Public Relations Specialist: Facilitate and engage in promotingand creating goodwill for patients and families: Gladstone Care andRehabilitation Center, 435 E. Gladstone St. Glendora, CA...
This role will play an integral part in responsibilities related to media planning, buying, placement, optimizations, reporting, and billing reconciliation....
Public Relations Specialist (Spanish Fluency Required)
- Long Beach, CA
- 6 days ago
- Long Beach, CA
- 6 days ago
WANT TO MAKE A DIFFERENCE? SGA Marketing is a small and passionate community outreach firm that focuses on implementing community-based social marketing campaigns. Our success is based on a...
Public Relations Specialist: Dvlp & execute public relations strats, create press mat'ls, & engage w/ media to promote LiveMe. Monitor media coverage, handle press inquiries, & organize events to...
Senior Public Relations Specialist, F/T. Master's in public relations, international relations, communications, or any related. Salary: $64,854/year. Mail resume: GSA Design, Inc. 4551 San...
Media Planning Coordinator Job ID: 422785 Posted 19 hours ago Santa Monica, California Contract Marketing 27/hr Job Details IDR is seeking a dynamic and innovative Media Planning Coordinator to join...
media, advertising, strategy, or partnership Experience with DV360 required; experience with additional programmatic buying platforms including The Trade Desk and Amazon preferred but not required...
Job Description: Novaland Media & Film Production, Inc /Media Coordinator Review raw material and raw footagePutting together all segments of the filmMeeting with Producer/director and script...
The Social Media Specialist reports to the Director of Performance Marketing and is part of the performance marketing team but also collaborates heavily with the creative team....
We are seeking a talented and dynamic Public Relations Specialist to join our team. This role will be responsible for managing public relations strategies, media relations, and social media...
The Public Relations Specialist works closely with the Sr. Marketing Manager to develop, manage and implement programs designed to create and drive media coverage and maintain a favorable public...
., media planning, operations, analytics) to devise marketing strategies for both on-site and off-site initiatives....
Responsibilities include: Owns all aspects of media planning, including but not limited to: Strategy Development Work with Supervisors and Associate Media Directors to identify and craft the overall...
Acting as the strategic digital media support, you'll oversee budget and partner management, as well as ongoing performance optimization....
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Salary for Media Specialist Jobs in California
Highest Education Level
Media Specialists in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Creative Design
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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