Media Specialist Jobs in Santa Ana, CA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Public Relations Specialist (Spanish Fluency Required)
- Long Beach, CA (23 miles from Santa Ana, CA)
- 7 days ago
- Long Beach, CA (23 miles from Santa Ana, CA)
- 7 days ago
WANT TO MAKE A DIFFERENCE? SGA Marketing is a small and passionate community outreach firm that focuses on implementing community-based social marketing campaigns. Our success is based on a...
- City of Industry, CA (20 miles from Santa Ana, CA)
- 9 days ago
- City of Industry, CA (20 miles from Santa Ana, CA)
- 9 days ago
Public Relations Specialist Confidential City Of Industry, CA Full-time Advertising / Marketing / PR Posted on April 9, 2025 Public Relations Specialist (City of Industry, CA) Xpre88ion Inc. - to...
- Costa Mesa, CA (5 miles from Santa Ana, CA)
- 12 days ago
- Costa Mesa, CA (5 miles from Santa Ana, CA)
- 12 days ago
Job Description: Novaland Media & Film Production, Inc /Media Coordinator Review raw material and raw footagePutting together all segments of the filmMeeting with Producer/director and script...
The Social Media Specialist reports to the Director of Performance Marketing and is part of the performance marketing team but also collaborates heavily with the creative team....
- Huntington Beach, CA (8 miles from Santa Ana, CA)
- 16 days ago
- Huntington Beach, CA (8 miles from Santa Ana, CA)
- 16 days ago
The Public Relations Specialist works closely with the Sr. Marketing Manager to develop, manage and implement programs designed to create and drive media coverage and maintain a favorable public...
- Aliso Viejo, CA (13 miles from Santa Ana, CA)
- 45+ days ago
- Aliso Viejo, CA (13 miles from Santa Ana, CA)
- 45+ days ago
Qualifications Digital Media Planner COMPANY OVERVIEW xxxx POSITION OVERVIEW We are seeking a Digital Media Planner responsible for developing and executing digital advertising strategies to reach a...
Demographic Data for Santa Ana, CA
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Salary for Media Specialist Jobs in Santa Ana, CA
Highest Education Level
Media Specialists in Santa Ana, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Brand Identity
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Online Marketing
- Creative Design
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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