Media Specialist Jobs in Oakland, CA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Personal Brand & Social Media Specialist
- San Francisco, CA (11 miles from Oakland, CA)
- 4 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 4 days ago
About Pendulum Therapeutics Pendulum is leading a health revolution by harnessing the power of the human microbiome, through our science-first approach (we were founded, and are run by, actual...
Associate, Paid Media Buyer role: We have an immediate position available for a Paid Media Buying Specialist in Search & Social to help lead and further Material's media practice....
- San Francisco, CA (11 miles from Oakland, CA)
- 19 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 19 days ago
planning and buying in an agency environment Experience in traditional media required and digital media a plus Candidates should have a basic understanding of media math (ratings, HUT/PUT, CPM, CPP...
Public Relations Specialist / Senior Specialist
- Diablo, CA (14 miles from Oakland, CA)
- 20 days ago
- Diablo, CA (14 miles from Oakland, CA)
- 20 days ago
PR Specialist Annual Compensation Range: $100,817 - $128,668 Senior PR Specialist Annual Compensation Range: $116,688 - $148,948 Annual Compensation Range Dependent upon Qualifications Ideal...
- San Francisco, CA (11 miles from Oakland, CA)
- 60+ days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 60+ days ago
Integrate digital media initiatives with over-the-air and owned & operated advertising and marketing programs. Work across departments to provide clients with a solid communication and media plan....
Demographic Data for Oakland, CA
Moving to Oakland, CA? Find some basic demographic data about Oakland, CA below.
Media Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Media Specialist Jobs in Oakland, CA
Highest Education Level
Media Specialists in Oakland, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Buying
- Media Planning
- Marketing Communications
- Pay per Click
- Copywriting
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Media Specialist Related Career Advice Articles
How to Survive and Thrive in an Ad Agency
If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.
Read article »