Media Specialist Jobs in Aliso Viejo, CA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
- Costa Mesa, CA (12 miles from Aliso Viejo, CA)
- 12 days ago
- Costa Mesa, CA (12 miles from Aliso Viejo, CA)
- 12 days ago
Job Description: Novaland Media & Film Production, Inc /Media Coordinator Review raw material and raw footagePutting together all segments of the filmMeeting with Producer/director and script...
Social Media Specialist - TEMP
- Santa Ana, CA (13 miles from Aliso Viejo, CA)
- 13 days ago
- Santa Ana, CA (13 miles from Aliso Viejo, CA)
- 13 days ago
The Social Media Specialist reports to the Director of Performance Marketing and is part of the performance marketing team but also collaborates heavily with the creative team....
- Huntington Beach, CA (18 miles from Aliso Viejo, CA)
- 16 days ago
- Huntington Beach, CA (18 miles from Aliso Viejo, CA)
- 16 days ago
The Public Relations Specialist works closely with the Sr. Marketing Manager to develop, manage and implement programs designed to create and drive media coverage and maintain a favorable public...
Senior Public Relations Specialist
- Tustin, CA (11 miles from Aliso Viejo, CA)
- 30+ days ago
- Tustin, CA (11 miles from Aliso Viejo, CA)
- 30+ days ago
Were always looking for diverse, talented, service-oriented people to join our exceptional team. Senior Public Relations Specialist The pay range for this position is listed below. Our pay ranges...
Qualifications Digital Media Planner COMPANY OVERVIEW xxxx POSITION OVERVIEW We are seeking a Digital Media Planner responsible for developing and executing digital advertising strategies to reach a...
Demographic Data for Aliso Viejo, CA
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Salary for Media Specialist Jobs in Aliso Viejo, CA
Highest Education Level
Media Specialists in Aliso Viejo, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Creative Design
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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