Media Specialist Jobs in Aliso Viejo, CA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Senior Public Relations Specialist
- Tustin, CA (11 miles from Aliso Viejo, CA)
- 3 days ago
- Tustin, CA (11 miles from Aliso Viejo, CA)
- 3 days ago
Were always looking for diverse, talented, service-oriented people to join our exceptional team. Senior Public Relations Specialist The pay range for this position is listed below. Our pay ranges...
Qualifications Digital Media Planner COMPANY OVERVIEW xxxx POSITION OVERVIEW We are seeking a Digital Media Planner responsible for developing and executing digital advertising strategies to reach a...
- Irvine, CA (10 miles from Aliso Viejo, CA)
- 23 days ago
- Irvine, CA (10 miles from Aliso Viejo, CA)
- 23 days ago
Job Description: Public Relations Specialist Plan and direct development or communication of programs to maintain favorable public and stakeholder perceptions of an organizations accomplishments...
- Irvine, CA (10 miles from Aliso Viejo, CA)
- 30+ days ago
- Irvine, CA (10 miles from Aliso Viejo, CA)
- 30+ days ago
Public Relations Specialist (F/T): Plan/direct dev/communication of programs to maintain fav public & stakeholder perceptions of accomplish-ments/agenda; Draft wide range of written material;...
Demographic Data for Aliso Viejo, CA
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Salary for Media Specialist Jobs in Aliso Viejo, CA
Highest Education Level
Media Specialists in Aliso Viejo, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Media Buying
- Media Planning
- Marketing Communications
- Creative Strategy
- Pay per Click
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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