Media Planner Jobs in Middleton, WI
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Madison, WI (6 miles from Middleton, WI)
- 5 days ago
- Madison, WI (6 miles from Middleton, WI)
- 5 days ago
Responsibilities Evaluate audience, inventory and placement scenarios associated with digital buys, with significant ownership of the media buying process Execute digital media campaigns on behalf of...
- Madison, WI (6 miles from Middleton, WI)
- 26 days ago
- Madison, WI (6 miles from Middleton, WI)
- 26 days ago
Qualifications: Five+ years of client facing local media planning experience, with preference given to agency background....
Media Planning and... For fullinfo follow application link. Spectrum Brands is an Equal OpportunityEmployer that is committed to Inclusion and Diversity....
Demographic Data for Middleton, WI
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Salary for Media Planner Jobs in Middleton, WI
Highest Education Level
Media Planners in Middleton, WI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Buying
- Media Planning
- Marketing Communications
- Pay per Click
- Copywriting
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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