Media Planner Jobs in New York
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Albany, NY
- 21 hours ago
- Albany, NY
- 21 hours ago
NY HELP No Agency General Services, Office of Title Public Information Specialist 2 (Digital Content) - [Digital Content & Social Media Strategist] - VID 182679 Occupational Category Other...
Remote Work- New York, NY
- 22 hours ago
- New York, NY
- 22 hours ago
NY HELP No Agency General Services, Office of Title Public Information Specialist 2 (Digital Content) - [Digital Content & Social Media Strategist] - VID 182680 Occupational Category Other...
Remote WorkKeep abreast of new technologies, audience measurement tools, and media buying software to enhance efficiency and effectiveness in TV and radio media buying....
:Coordinate media partners, internal teams, and cross-agency teams.Develop and execute paid media plans with brand leads and COE.Manage agency partners for media planning, execution, tracking, optimization...
Public Relations Specialist PAYS $20/HR NYC, NY Job Poster : Global Channel Management, Inc. Skills:Public Relations Specialist CreatorIQ | Location: NYC, New York, United States Of America...
Associate, Paid Media Buyer role: We have an immediate position available for a Paid Media Buying Specialist in Search & Social to help lead and further Material's media practice....
Overview What you'll do: Plan and oversee execution of paid social media plan; is responsible for results analysis Play a lead role in strategy development across primary social partners - maintaining...
Responsibilities Media Planning Plan and analyze media plans for local spot TV, DRTV, terrestrial radio, streaming audio, and OOH....
About the Role: Tubi is looking for a motivated Media Planning Specialist to join the fast-growing revenue department....
$18/hr Part-time (20 hours/week) Fully Remote (EST hours preferred) Contract through July 2025 with likely extension Our client is a leading Wellness and Fitness service! They are curating a new...
Remote Workmedia hosted by the Campus Event Management Office, including high-profile, high-impact, presidentially hosted events Develop and maintain the Campus Event Management website as an overall front-line...
Retail Media Account Manager POST NUMBER: 438976 Queens, NY, US On-Site February 25th, 2025 Consumer Services Vaco $ 80000.00 - 90000.00 yearly direct hire Hiring an Account Manager of Retail...
Public Relations Specialist Cold Spring Harbor Laboratory
- Cold Spring Harbor, NY
- 16 days ago
- Cold Spring Harbor, NY
- 16 days ago
Cold Spring Harbor Laboratory is seeking a talented and enthusiastic Public Relations Specialist to join our team. In this role, you will create compelling and accurate content that effectively...
Suite Experience in negotiating and constructing digital media plans Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive...
Who We Are It takes the most talented people to put on the world's greatest tennis event. The US Open Tennis Championships is one of the highest-attended annual sporting events in the world. Each...
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Salary for Media Planner Jobs in New York
Highest Education Level
Media Planners in New York offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Buying
- Media Planning
- Marketing Communications
- Pay per Click
- Copywriting
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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