Media Planner Jobs in Plainsboro, NJ
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
:Coordinate media partners, internal teams, and cross-agency teams.Develop and execute paid media plans with brand leads and COE.Manage agency partners for media planning, execution, tracking, optimization...
Public Relations Specialist II
- New Brunswick, NJ (12 miles from Plainsboro, NJ)
- 9 days ago
- New Brunswick, NJ (12 miles from Plainsboro, NJ)
- 9 days ago
Position Summary: Rutgers, The State University of New Jersey is seeking a Public Relations Specialist II for the Rutgers Democracy Lab ( RDL ) which is part of the Eagleton Institute of Politics....
Public Relations Specialist II
- New Brunswick, NJ (12 miles from Plainsboro, NJ)
- 10 days ago
- New Brunswick, NJ (12 miles from Plainsboro, NJ)
- 10 days ago
Demonstrated digital media marketing skills and the ability to identify and master new communications tools quickly are required....
Paid Media Specialist - Pharma (MS14-18407611)
- Plainsboro, NJ
- 25 days ago
- Plainsboro, NJ
- 25 days ago
-Technical knowledge in digital media (display, OLV, CTV, and paid social media) planning.-Proven achievements in traditional, digital, and emerging media spaces.-Strong analytical skills....
Prior pharma media experience preferred Digital media (display, olv, ctv & paid social media) planning and backend technical knowledge required....
Digital Advertising Strategist
- Trenton, NJ (11 miles from Plainsboro, NJ)
- 30+ days ago
- Trenton, NJ (11 miles from Plainsboro, NJ)
- 30+ days ago
Experience creating advertising/media plans that are tied to measurable results....
- Berkeley Heights, NJ (24 miles from Plainsboro, NJ)
- 45+ days ago
- Berkeley Heights, NJ (24 miles from Plainsboro, NJ)
- 45+ days ago
Job Title: Digital Media Advisor / Customer Service Representative Position Type: 1 year (Possibility of extension up to 2 years) Location: Berkeley Heights, NJ (Hybrid- training period is on site)...
Demographic Data for Plainsboro, NJ
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Salary for Media Planner Jobs in Plainsboro, NJ
Highest Education Level
Media Planners in Plainsboro, NJ offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Buying
- Media Planning
- Marketing Communications
- Pay per Click
- Copywriting
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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