Media Planner Jobs in New Brunswick, NJ

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-12 of 12 Jobs

Paid Media Specialist - Pharma (MS14-18407616)

  • Plainsboro, NJ (12 miles from New Brunswick, NJ)
  • 1 day ago
  • Plainsboro, NJ (12 miles from New Brunswick, NJ)
  • 1 day ago

:Coordinate media partners, internal teams, and cross-agency teams.Develop and execute paid media plans with brand leads and COE.Manage agency partners for media planning, execution, tracking, optimization...

Public Relations Specialist

  • Morristown, NJ (20 miles from New Brunswick, NJ)
  • 6 days ago
  • Morristown, NJ (20 miles from New Brunswick, NJ)
  • 6 days ago

CCA Construction, Inc. PUBLIC RELATIONS SPECIALIST in Morristown , New Jersey Plan and conduct public relations programs to promote favorable public image for the company; promote and create...

Public Relations Specialist

  • Roselle, NJ (14 miles from New Brunswick, NJ)
  • 8 days ago
  • Roselle, NJ (14 miles from New Brunswick, NJ)
  • 8 days ago

DNIPRO LLC PUBLIC RELATIONS SPECIALIST in ROSELLE , New Jersey Plan and develop programs to maintain favorable public image and perceptions of the company's accomplishments, agenda, or...

Public Relations Specialist II

  • New Brunswick, NJ
  • 9 days ago
  • New Brunswick, NJ
  • 9 days ago

Position Summary: Rutgers, The State University of New Jersey is seeking a Public Relations Specialist II for the Rutgers Democracy Lab ( RDL ) which is part of the Eagleton Institute of Politics....

Public Relations Specialist II

  • New Brunswick, NJ
  • 10 days ago
  • New Brunswick, NJ
  • 10 days ago

Demonstrated digital media marketing skills and the ability to identify and master new communications tools quickly are required....

Digital Marketing Manager Media Buyer

  • Westfield, NJ (12 miles from New Brunswick, NJ)
  • 18 days ago
  • Westfield, NJ (12 miles from New Brunswick, NJ)
  • 18 days ago

Do you geek out on Media Buying and love driving revenue through direct response marketing? Want to get in the door at an extremely fast growing marketing agency?...

Remote Work

Digital Marketing Manager Media Buyer YouTube

  • Westfield, NJ (12 miles from New Brunswick, NJ)
  • 18 days ago
  • Westfield, NJ (12 miles from New Brunswick, NJ)
  • 18 days ago

Do you geek out on Media Buying and love driving revenue through direct response marketing? Want to get in the door at an extremely fast growing marketing agency?...

Remote Work

Paid Media Specialist - Pharma (MS14-18407611)

  • Plainsboro, NJ (12 miles from New Brunswick, NJ)
  • 25 days ago
  • Plainsboro, NJ (12 miles from New Brunswick, NJ)
  • 25 days ago

-Technical knowledge in digital media (display, OLV, CTV, and paid social media) planning.-Proven achievements in traditional, digital, and emerging media spaces.-Strong analytical skills....

Paid Media Specialist

  • Plainsboro, NJ (12 miles from New Brunswick, NJ)
  • 29 days ago
  • Plainsboro, NJ (12 miles from New Brunswick, NJ)
  • 29 days ago

Prior pharma media experience preferred Digital media (display, olv, ctv & paid social media) planning and backend technical knowledge required....

Digital Advertising Strategist

  • Trenton, NJ (24 miles from New Brunswick, NJ)
  • 30+ days ago
  • Trenton, NJ (24 miles from New Brunswick, NJ)
  • 30+ days ago

Experience creating advertising/media plans that are tied to measurable results....

Digital Advertising Strategist

  • Morristown, NJ (20 miles from New Brunswick, NJ)
  • 30+ days ago
  • Morristown, NJ (20 miles from New Brunswick, NJ)
  • 30+ days ago

Experience creating advertising/media plans that are tied to measurable results....

Social Media Strategist

  • Berkeley Heights, NJ (13 miles from New Brunswick, NJ)
  • 45+ days ago
  • Berkeley Heights, NJ (13 miles from New Brunswick, NJ)
  • 45+ days ago

Job Title: Digital Media Advisor / Customer Service Representative Position Type: 1 year (Possibility of extension up to 2 years) Location: Berkeley Heights, NJ (Hybrid- training period is on site)...

Demographic Data for New Brunswick, NJ

Moving to New Brunswick, NJ? Find some basic demographic data about New Brunswick, NJ below.


Local
National
56,278
1,087
Medium

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Certified Forecaster and Demand Planner (CFDP)
ISCEAs Certified Forecaster and Demand Planners (CFDP) are capable to develop demand plans that adapt to todays rapidly changing business environment while remaining aligned to the companys...
Certified Forecaster and Demand Planner - CFDP - Certification Exam
The CFDP Exam is comprised of 70 questions an problems to be solved in 2 hours. The passing score for the exam is 70%. The exam is designed to allow the learner to demonstrate deep understanding...
Introduction to Digital Media
From Metaverse to VR, Netflix to mobile applications, were surrounded by and interact with digital networks more than ever before. But whats driving this digital revolution and how can you harness...

Title Synonyms

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Salary for Media Planner Jobs in New Brunswick, NJ

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners in New Brunswick, NJ offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.6%
Vocational Degree or Certification
2.2%
Doctorate Degree
1.0%
Some College
0.8%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners in New Brunswick, NJ
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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