Media Manager Jobs in Pennsylvania
A Media Manager in the Advertising industry oversees the planning, buying, and evaluation of media for clients' advertising campaigns. They are responsible for conducting market research, identifying target audiences, understanding their preferences and habits, and selecting the most effective media platforms to reach them. They negotiate media prices, prepare media schedules, and monitor the success of campaigns, making adjustments as necessary. Essential skills for this role include strong analytical abilities, strategic thinking, negotiation skills, and a deep understanding of media channels and consumer behavior trends.
Before becoming a Media Manager, individuals often start their careers in roles such as Media Planner, Media Buyer, or Account Executive which allow them to gain experience in market research, audience analysis, campaign planning, and client relations. To qualify for the role of a Media Manager, one should have a bachelor's degree in marketing, advertising, or a related field. A master's degree is often preferred. Professional certifications, such as a Certified Digital Marketing Professional (CDMP) or Certified Media Planner (CMP), may provide an advantage. Proficiency in advertising and media software, as well as data analysis tools, is also required.
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Social Media Coordinator (Deputy Digital Director)
- Harrisburg, PA
- 3 days ago
- Harrisburg, PA
- 3 days ago
You must have at least two years of experience developing social media plans and calendars for at least one business/agency....
Social Media Coordinator (Deputy Digital Director)
- Harrisburg, PA
- 4 days ago
- Harrisburg, PA
- 4 days ago
. + You must have at least two years of experience developing social media plans and calendars for at least one business/agency. + You must have professional experience managing a website, including...
Category/Area of Expertise: Communications Job Requisition: 426276 Address: USA-PA-Carlisle-1149 Harrisburg Pike Store Code: ADUSA Executive Administration (2760795) Ahold Delhaize USA, a division...
positioning Provide a portfolio lens of all enterprise banners and campaigns to manage audience and campaign overlap Improve and build media planning processes to drive consistency across planning...
Hands-on media buying experience, including traditional media and direct response television....
Aid the Art & Media Manager in changeover content revision requests while maintaining the change log for the Artists....
Your role as Associate Media Manager: You will support the media team with all aspects of daily operations. Specific focus on digital media and live buying platforms....
Reporting to the Director of Communications, the Social Media Manager will play a lead role in the Communications Team....
The Senior Digital Media Manager reports to the VP of Marketing and will be the strategic and tactical leader for our digital advertising efforts, driving growth across key paid channels, including...
Urban Outfitters Senior Social Media Manager
- Philadelphia, PA
- 60+ days ago
- Philadelphia, PA
- 60+ days ago
Advanced marketing knowledge of major & emerging social and digital media channels, including their products, user behaviors, and commerce capabilities....
Job Description: Essential Job Functions: Oversee the existing global social media team which consists of strategists and content creators Strategy development and consistent execution to ensure...
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Salary for Media Manager Jobs in Pennsylvania
Highest Education Level
Media Managers in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Manager position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Strategy Development
- Channel Management
- Collaboration
- Events
- Google Analytics
- Budgets
- Facebook Marketing
- Paid Search
- Keyword Research
- Media Management
- Google Ads
- Digital Media
- Online Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Creative Direction
- Creative Strategy
- Creative Design
- Marketing Campaigns
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Business Development
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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