Media Buyer Jobs in Pennsylvania
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
As a Media Buyer II at West Shore Home, you will contribute to this mission by optimizing TV media results through strategic media partnerships....
Content Developer and Social Media Specialist
- Schnecksville, PA
- 1 day ago
- Schnecksville, PA
- 1 day ago
Reports to the Director of Marketing and Digital Media....
Bachelor's degree in Communications, Marketing, Digital Media, or a related field....
EXPERIENCE : Two years of paid experience in communications, creative marketing, digital media, or public relations work for a governmental or non-profit agency....
Job Summary Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding...
Marketing and Media Specialist Creative & Marketing $ 18 - $ 22 / Hour location_on Edinboro, Pennsylvania work_outline Contract/Temporary favorite_border JOB ON CANDIDATE PORTAL COPY LINK link...
MINIMUM EDUCATION/EXPERIENCE Bachelor's degree in marketing, communications, digital media, or a related field OR equivalent experience. 2+ years of experience managing social media accounts and campaigns...
Primary Purpose Senior Media Planning Manager is an expert within digital media and omni-channel planning....
Digital Advertising Specialist
- Feasterville Trevose, PA
- 26 days ago
- Feasterville Trevose, PA
- 26 days ago
Reporting to the Manager, Digital Advertising Operations, the Digital Advertising Specialist's primary responsibility is to manage digital advertising accounts by analyzing current trends, using discretion...
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 9x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company...
Demographic Data for Pennsylvania
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Salary for Media Buyer Jobs in Pennsylvania
Highest Education Level
Media Buyers in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Creative Design
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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