Media Buyer Jobs in Boston, MA
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
What You Bring: 2-4 years of media planning experience (B2B experience strongly preferred). Strong knowledge of digital media platforms, including programmatic, paid social, SEM, and direct buys....
Senior Public Relations Specialist
- South Boston, MA (2 miles from Boston, MA)
- 17 days ago
- South Boston, MA (2 miles from Boston, MA)
- 17 days ago
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety...
Remote Workbuying concepts across key accounts What You'll Bring: 3+ years of experience in digital media planning and buying, with site direct and programmatic being a plus Experience in Demand Side Platform...
Location: Open to Portland, ME or Boston, MA Overview: Provide support and counsel on external communications strategy to regional leaders and key stakeholders across the company. Develop and...
- Quincy, MA (8 miles from Boston, MA)
- 30+ days ago
- Quincy, MA (8 miles from Boston, MA)
- 30+ days ago
Primary Purpose Senior Media Planning Manager is an expert within digital media and omni-channel planning....
Responsibilities The role of an Assistant Media Planner is to be responsible for planning traditional and digital media channels....
If you're a natural storyteller with a knack for crafting compelling narratives, we've got the perfect gig for you! We're looking for a dynamic, creative, and media-savvy PR pro who's ready to...
DEPARTMENT OVERVIEW: The Boston Red Sox Marketing Department is focused on supporting ticket sales and organizational initiatives through digital advertising, email marketing, promotions, and social...
Demographic Data for Boston, MA
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Salary for Media Buyer Jobs in Boston, MA
Highest Education Level
Media Buyers in Boston, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- Writing Skills
- Budgets
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Brand Identity
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Online Marketing
- Creative Design
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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