Media Buyer Jobs in Massachusetts
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
Posting Notes: 400 Value Way Marlborough MA 01752 Creative Media Specialist I Are you passionate about storytelling through video and digital media?...
Responsibilities The role of an Assistant Media Planner is to be responsible for planning traditional and digital media channels....
If you're a natural storyteller with a knack for crafting compelling narratives, we've got the perfect gig for you! We're looking for a dynamic, creative, and media-savvy PR pro who's ready to...
plans that support a wide range of consumer-facing initiatives Manage and help scale influencer programming and content with a focus on driving engagement, consideration and sales Manage the brands...
You will work collaboratively with paid media managers and other paid media specialists in support of product marketing plans and their corresponding paid media plans....
The Senior Media Buyer will help manage the day-to-day operations of the clients media buys and budgets, while managing associate buyers....
DEPARTMENT OVERVIEW: The Boston Red Sox Marketing Department is focused on supporting ticket sales and organizational initiatives through digital advertising, email marketing, promotions, and social...
Location: Open to Portland, ME or Boston, MA Overview: Provide support and counsel on external communications strategy to regional leaders and key stakeholders across the company. Develop and...
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Salary for Media Buyer Jobs in Massachusetts
Highest Education Level
Media Buyers in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Marketing Campaigns
- Pay per Click
- Copywriting
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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