Media Buyer Jobs in Maryland
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
Public Relations Specialists - Journeyman
- Lexington Park, MD
- 4 days ago
- Lexington Park, MD
- 4 days ago
Job Type Full-time Description ACE Group is a Service-Disabled Veteran Owned Small Business that provides expertise in the operational application of current and future airborne weapons systems,...
Job Type Full-time Description ACE Group is a Service-Disabled Veteran Owned Small Business that provides expertise in the operational application of current and future airborne weapons systems,...
An affiliate of The Agora Companies is seeking a results-driven and creative Digital Media Buyer to join their team....
About You: As a Senior Media Buyer, you're a specialist in analyzing Search, Display and Native advertising....
Primary Purpose Senior Media Planning Manager is an expert within digital media and omni-channel planning....
As a Paid Media Coordinator, you will play a crucial role in supporting our internal and external clients throughout the entire lifecycle of their advertising campaigns. From the moment an order...
CategoryPart TimeApplication DeadlineOpen until filledDepartmentStrategic Marketing and Brand ManagementContact Alison Hunt ... Salary This part-time position will be placed on the College hourly...
advertising, specifically with Amazon Advertising or The Trade Desk preferred but not required You are proficient in using tools such as Excel, or third-party platforms to extract and interpret data...
Demographic Data for Maryland
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Salary for Media Buyer Jobs in Maryland
Highest Education Level
Media Buyers in Maryland offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Creative Design
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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