Media Buyer Jobs in Georgia
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
Public Relations Specialist Description Hanwha Qcells designs, builds, and manages financially sustainable solar photovoltaic (PV) solutions. The company brings a decade of global leadership in...
Posting Details Posting Number: S13501P Working Title: Public Relations Specialist Department: Terry-Leadership Advancement About the University of Georgia: Since our founding in 1785, the...
Qualifications: Bachelors degree in Marketing, Advertising, Communications, or a related field. 7+ years of experience in media buying, digital advertising, or performance marketing (preferably in sports...
Senior Media Buyer - TV, Radio Local Investment (Atlanta)
- Atlanta, GA
- 11 days ago
- Atlanta, GA
- 11 days ago
As a Senior Media Buyer focused on TV and radio, you will play a pivotal role in developing and executing strategic media buying buys for our clients' advertising campaigns....
Help advertisers maximize the effectiveness and efficiency of their affiliate spend by building and interpreting program performance data Coordinate with Media Buyers and Planners to execute Media Plans...
advertising tools Skilled in lead generation strategies and executing full-cycle campaigns to attract and engage potential customers Proficient in analysing paid advertising reports and using data...
Job Code: 99330 Salary Grade: 17 FLSA: Exempt Salary Range: ($52,266 - $68,207 - $84,148) Essential Functions: The following duties are normal for this position. The omission of specific...
Key Responsibilities: 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc....
Key Responsibilities: 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc....
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Salary for Media Buyer Jobs in Georgia
Highest Education Level
Media Buyers in Georgia offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Creative Design
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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