Media Buyer Jobs in Atlanta, GA

A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.

The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.

1-4 of 4 Jobs

Media Specialist, Paid Search

  • Atlanta, GA
  • 6 days ago
  • Atlanta, GA
  • 6 days ago

Key Responsibilities: 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc....

Social Media Specialist

  • Atlanta, GA
  • 7 days ago
  • Atlanta, GA
  • 7 days ago

Experience working with the Office on Smoking and Health at the CDC Knowledge/interest in digital media technology and trends....

Retail Media Coordinator

  • Atlanta, GA
  • 12 days ago
  • Atlanta, GA
  • 12 days ago

Position Purpose: The Retail Media Coordinator provides primary operational support to the Senior Manager, Business Development and the Account Management team within the Retail Media+ team. This...

Media Specialist, Paid Social

  • Atlanta, GA
  • 30+ days ago
  • Atlanta, GA
  • 30+ days ago

Key Responsibilities: 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc....

Demographic Data for Atlanta, GA

Moving to Atlanta, GA? Find some basic demographic data about Atlanta, GA below.


Local
National
1,043,682
40,973
Large

Media Buyer Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Introduction to Digital Media
From Metaverse to VR, Netflix to mobile applications, were surrounded by and interact with digital networks more than ever before. But whats driving this digital revolution and how can you harness...
Global Media, War, and Technology
Explore the intersection of information technology, violent conflict, and resistance. The experience of war has changed fundamentally - not only for those fighting and reporting, but also for...
Making Sense of Data in the Media
We are bombarded with media statistics every day, but how much of this data is reliable? On this course, youll learn how to read and evaluate data in the media and how to stay alert to misleading...

Title Synonyms

Users interested in this job title also searched for the following job titles


Salary for Media Buyer Jobs in Atlanta, GA

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Buyers in Atlanta, GA offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.6%
Vocational Degree or Certification
2.2%
Doctorate Degree
1.0%
Some College
0.8%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Buyers in Atlanta, GA
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


Other Career Titles

Here are some other career titles that require similar skills



Media Buyer Related Career Advice Articles

group of ad agency team members collaborating
How to Survive and Thrive in an Ad Agency

If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.

Read article »