Researcher Jobs in Des Peres, MO
A Researcher in the Advertising industry plays a crucial role in providing relevant and precise data to aid in crafting effective advertising strategies. They are responsible for gathering, analyzing, and interpreting information about market trends, consumer behavior, and competitive companies. This role involves conducting surveys and focus groups, analyzing data using statistical software, presenting findings to the management, and making recommendations based on the analysis. The goal of a researcher is to help the company understand their target audience, evaluate the success of advertising campaigns, and identify opportunities for improvement.
Essential skills for an Advertising Researcher include excellent research and analytical skills, proficiency in statistical software, and strong communication skills. They should have knowledge of market analysis tools such as SWOT and PESTLE. A degree in marketing, business, statistics, or a related field is usually required, and certifications like Professional Researcher Certification (PRC) from the Insights Association could be beneficial. Individuals often start their career in roles such as Marketing Assistant, Data Analyst, or Market Research Analyst before advancing to the Researcher position in the Advertising industry.
How you'll make an impact The Consultant/Project Manager, Gallagher Employer Research & Insights (ERI) is a part of the Gallagher Human Resources & Compensation Consulting Practice (HRCC)....
- Florissant, MO (14 miles from Des Peres, MO)
- 90+ days ago
- Florissant, MO (14 miles from Des Peres, MO)
- 90+ days ago
Market Research and Competitive Analysis: Conduct ongoing research on market trends, customer preferences, and competitor strategies to inform marketing initiatives....
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Researchers in Des Peres, MO offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Researcher position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Driving
- SQL
- Decision Making
- Analytical Skills
- Business Intelligence
- Modeling
- Customer Relationship Management
- Forecasting
- Optimization
- Statistics
- Performance Analysis
- Presentation
- Strategy Development
- Market Research
- Collaboration
- Market Analysis
- Google Analytics
- Prioritizing
- Segmentation
- Pivot Tables
- Marketing Automation
- Data Analytics
- Web Analytics
- Marketing Strategies
- ROI Analysis
- Marketing & Sales
- Storytelling
- Marketing Analytics
- Tableau
- Data Modeling
- Data Analysis
- A/B Testing
- Key Performance Indicator
- HubSpot
- Marketing Operations
- Key Account Management
- Bachelor's Degree
- Data Visualization
- Voice of the Customer
- Microsoft Power BI
- Customer Insight
- Business Analytics
- Google Tag Manager
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Marketing
- Creative Design
- Marketing Campaigns
- Media
- Digital Marketing
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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