Media Specialist Jobs in Garland, TX
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Preferred Qualifications Bachelors degree in marketing, communications, public relations, journalism, digital media or a related field 3-5 years of experience in social media marketing Fluency in Spanish...
Multi-Market Media Planner 3106
- Dallas, TX (14 miles from Garland, TX)
- 30+ days ago
- Dallas, TX (14 miles from Garland, TX)
- 30+ days ago
digital ad serving technology such as Google Ad Manager Proven knowledge of the digital advertising technology stack and workflow....
Digital Advertising Strategist
- Plano, TX (10 miles from Garland, TX)
- 30+ days ago
- Plano, TX (10 miles from Garland, TX)
- 30+ days ago
Experience creating advertising/media plans that are tied to measurable results....
Remote WorkPaid Media Specialist (In-Office)
- Irving, TX (20 miles from Garland, TX)
- 45+ days ago
- Irving, TX (20 miles from Garland, TX)
- 45+ days ago
Specialist (In-Office)...
- Dallas, TX (14 miles from Garland, TX)
- 90+ days ago
- Dallas, TX (14 miles from Garland, TX)
- 90+ days ago
Job Description Prepares, edits, and disseminates information to create and maintain a favorable public image and increase awareness of the Exchanges' mission utilizing most effective media...
Demographic Data for Garland, TX
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Salary for Media Specialist Jobs in Garland, TX
Highest Education Level
Media Specialists in Garland, TX offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Buying
- Media Planning
- Marketing Communications
- Pay per Click
- Copywriting
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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