Media Specialist Jobs in Columbus, OH
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
This position will serve as the Public Information Officer for the Department of Neighborhoods and will be responsible for crafting and implementing the department communications strategy. This...
Demographic Data for Columbus, OH
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Salary for Media Specialist Jobs in Columbus, OH
Highest Education Level
Media Specialists in Columbus, OH offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Digital Content
- Bachelor's Degree
- Paid Search
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Media Buying
- Media Planning
- Marketing Communications
- Creative Strategy
- Broadcasting
- Pay per Click
- Social Media Management
- Media
- Search Engine Optimization
- Email Marketing
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Adobe Creative Suite
- Branding
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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