Media Specialist Jobs in Michigan
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Knowledge of the latest trends and advancements in digital media. Maintain the Social Media Policy. Educate team members on social media practices....
Essential Functions: Support Manager, Media & CRM in development and execution of strategic media plans to drive consumer lead generation....
planning or Buying 3 plus years of experience in Digital advertising Auburn Hills Operations Center 8:00am - 5:00pm Monday - Friday....
Three or more years of experience in managing and optimizing digital advertising campaigns in an agency setting or in higher education....
Three or more years of experience in managing and optimizing digital advertising campaigns in an agency setting or in higher education....
Strong understanding of various media channels and their roles in an integrated media plan. Proficiency in media planning tools and software (e.g....
PUBLIC RELATIONS SPECIALIST DCS Corp Sterling Heights, MI (Onsite) Full-Time Apply Now Job Details The applicant shall serve as a technical authority, subject matter expert, and point of contact...
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Salary for Media Specialist Jobs in Michigan
Highest Education Level
Media Specialists in Michigan offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Buying
- Media Planning
- Marketing Communications
- Pay per Click
- Copywriting
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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