Media Specialist Jobs in Massachusetts
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Posting Notes: 400 Value Way Marlborough MA 01752 Creative Media Specialist I Are you passionate about storytelling through video and digital media?...
The Social Media Specialist plays a crucial role in promoting care services and expanding the organization's online presence across various social media platforms....
Responsibilities The role of an Assistant Media Planner is to be responsible for planning traditional and digital media channels....
If you're a natural storyteller with a knack for crafting compelling narratives, we've got the perfect gig for you! We're looking for a dynamic, creative, and media-savvy PR pro who's ready to...
plans that support a wide range of consumer-facing initiatives Manage and help scale influencer programming and content with a focus on driving engagement, consideration and sales Manage the brands...
You will work collaboratively with paid media managers and other paid media specialists in support of product marketing plans and their corresponding paid media plans....
The Senior Media Buyer will help manage the day-to-day operations of the clients media buys and budgets, while managing associate buyers....
DEPARTMENT OVERVIEW: The Boston Red Sox Marketing Department is focused on supporting ticket sales and organizational initiatives through digital advertising, email marketing, promotions, and social...
Location: Open to Portland, ME or Boston, MA Overview: Provide support and counsel on external communications strategy to regional leaders and key stakeholders across the company. Develop and...
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Salary for Media Specialist Jobs in Massachusetts
Highest Education Level
Media Specialists in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Buying
- Media Planning
- Marketing Communications
- Pay per Click
- Copywriting
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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