Media Specialist Jobs in Great Lakes, IL
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
- Buffalo Grove, IL (11 miles from Great Lakes, IL)
- 13 days ago
- Buffalo Grove, IL (11 miles from Great Lakes, IL)
- 13 days ago
Public Relations Specialist Job Category: Marketing Requisition Number: PUBLI001517 Posting Details Posted: April 1, 2025 Full-Time Hybrid Locations Showing 1 location Buffalo Grove, IL 60089, USA...
Digital & Social Media Specialist
- Elk Grove Village, IL (21 miles from Great Lakes, IL)
- 14 days ago
- Elk Grove Village, IL (21 miles from Great Lakes, IL)
- 14 days ago
Opportunity: We are seeking a creative, data-driven Digital & Social Media Specialist with a strong expertise in TikTok and a keen eye on evolving video and social trends....
- Antioch, IL (15 miles from Great Lakes, IL)
- 23 days ago
- Antioch, IL (15 miles from Great Lakes, IL)
- 23 days ago
As Media Buying Manager, youll lead media planning and execution while collaborating with our in-house Creative and Marketing teams to enhance brand visibility. Better together!...
Paid Media Specialist - TH8-18434591
- Mettawa, IL (4 miles from Great Lakes, IL)
- 30+ days ago
- Mettawa, IL (4 miles from Great Lakes, IL)
- 30+ days ago
The Paid Media Specialist will manage a portfolio of brands across paid search, social and display channels....
Media Specialist Online Courses and Training Opportunities
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Salary for Media Specialist Jobs in Great Lakes, IL
Highest Education Level
Media Specialists in Great Lakes, IL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Brand Identity
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Online Marketing
- Creative Design
- Copywriting
- Brand Marketing
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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