Media Specialist Jobs in Atlanta, GA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
oReceives Operator calls and emails made to the Public Relations hotline, provides PR/PA guidance related to field calls on certain topics and/or routes to appropriate Subject Matter Expert....
Qualifications: Bachelors degree in Marketing, Advertising, Communications, or a related field. 7+ years of experience in media buying, digital advertising, or performance marketing (preferably in sports...
Senior Media Buyer - TV, Radio Local Investment (Atlanta)
- Atlanta, GA
- 12 days ago
- Atlanta, GA
- 12 days ago
Keep abreast of new technologies, audience measurement tools, and media buying software to enhance efficiency and effectiveness in TV and radio media buying Qualifications Deep understanding of television...
Help advertisers maximize the effectiveness and efficiency of their affiliate spend by building and interpreting program performance data Coordinate with Media Buyers and Planners to execute Media Plans...
- Decatur, GA (5 miles from Atlanta, GA)
- 24 days ago
- Decatur, GA (5 miles from Atlanta, GA)
- 24 days ago
Job Code: 99330 Salary Grade: 17 FLSA: Exempt Salary Range: ($52,266 - $68,207 - $84,148) Essential Functions: The following duties are normal for this position. The omission of specific...
digital media components of those campaigns....
Position Purpose: The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media...
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Salary for Media Specialist Jobs in Atlanta, GA
Highest Education Level
Media Specialists in Atlanta, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Creative Design
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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