Media Specialist Jobs in Washington, DC
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Develop and support less experienced Media Buyers with all aspects of the digital media planning process....
Interest in and some knowledge of digital advertising programmatic, OTT, and/or social....
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Expertise: Strong understanding of digital media workflows, including ingest-to-archive processes, and media asset management systems....
- Herndon, VA (19 miles from Washington, DC)
- 16 days ago
- Herndon, VA (19 miles from Washington, DC)
- 16 days ago
Job Title: Public Relations Specialist Location: Virginia Hybrid/Remote Citizenship: US Citizen Security Clearance: Must have or able to obtain USCIS security clearance. *Pending Contract Award...
- Vienna, VA (9 miles from Washington, DC)
- 18 days ago
- Vienna, VA (9 miles from Washington, DC)
- 18 days ago
Job Title: Social Media Strategist Job Location: Vienna, VA - Hybrid Duration: Contract Job Description: Basic Purpose: To assist with the execution and maintaining of the organization's...
- Falls Church, VA (8 miles from Washington, DC)
- 28 days ago
- Falls Church, VA (8 miles from Washington, DC)
- 28 days ago
Prior pharma media experience preferred Digital media (display, olv, ctv & paid social media) planning and backend technical knowledge required....
Digital Advertising Specialist
- Rockville, MD (14 miles from Washington, DC)
- 30+ days ago
- Rockville, MD (14 miles from Washington, DC)
- 30+ days ago
Digital Advertising Specialist in Rockville , Maryland Job Description: The Digital Advertising Specialist will manage advertising campaigns for our auto dealer customers....
Remote WorkSenior Digital Media Planner/Buyer
- Falls Church, VA (6 miles from Washington, DC)
- 30+ days ago
- Falls Church, VA (6 miles from Washington, DC)
- 30+ days ago
Proven experience in digital media planning and buying, with a strong focus on performance marketing. In-depth knowledge of various digital media channels and platforms....
- Vienna, VA (9 miles from Washington, DC)
- 45+ days ago
- Vienna, VA (9 miles from Washington, DC)
- 45+ days ago
Social Media Strategist III Vienna, VA, United States TRENDING Job Description To implement and manage the organization's enterprise-wide social presence, including: the paid social advertising...
Junior Public Relations Specialist
- Arlington, VA (3 miles from Washington, DC)
- 45+ days ago
- Arlington, VA (3 miles from Washington, DC)
- 45+ days ago
TITLE Junior Public Relations Specialist DESCRIPTION Savvee Consulting is seeking to hire a Junior Public Relations Specialist to support our federal client, located in Arlington, VA. This...
Familiarity with traditional media buying processes. Experience working in a multi-task environment....
Demographic Data for Washington, DC
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Salary for Media Specialist Jobs in Washington, DC
Highest Education Level
Media Specialists in Washington, DC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Digital Content
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Media Buying
- Media Planning
- Marketing Communications
- Creative Strategy
- Pay per Click
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Email Marketing
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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