Media Manager Jobs in Columbia, SC

A Media Manager in the Advertising industry oversees the planning, buying, and evaluation of media for clients' advertising campaigns. They are responsible for conducting market research, identifying target audiences, understanding their preferences and habits, and selecting the most effective media platforms to reach them. They negotiate media prices, prepare media schedules, and monitor the success of campaigns, making adjustments as necessary. Essential skills for this role include strong analytical abilities, strategic thinking, negotiation skills, and a deep understanding of media channels and consumer behavior trends.

Before becoming a Media Manager, individuals often start their careers in roles such as Media Planner, Media Buyer, or Account Executive which allow them to gain experience in market research, audience analysis, campaign planning, and client relations. To qualify for the role of a Media Manager, one should have a bachelor's degree in marketing, advertising, or a related field. A master's degree is often preferred. Professional certifications, such as a Certified Digital Marketing Professional (CDMP) or Certified Media Planner (CMP), may provide an advantage. Proficiency in advertising and media software, as well as data analysis tools, is also required.

1-3 of 3 Jobs

LEU+ Communication Specialist

  • Hopkins, SC (12 miles from Columbia, SC)
  • 1 day ago
  • Hopkins, SC (12 miles from Columbia, SC)
  • 1 day ago

site presence at external events to enhance Westinghouse reputation and brand to include creation of materials to support events and communications efforts Maintain CFFF external website and other digital...

Product Manager, Communications

  • Columbia, SC
  • 5 days ago
  • Columbia, SC
  • 5 days ago

Ford Motor Company Product Manager, Communications in Columbia , South Carolina With a career on the Ford Communications team, you can bring the message of our exciting innovations to the world!...

Senior Manager, Communications, Walden University

  • Columbia, SC
  • 10 days ago
  • Columbia, SC
  • 10 days ago

Company Description About Adtalem Global Education Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry....

Demographic Data for Columbia, SC

Moving to Columbia, SC? Find some basic demographic data about Columbia, SC below.


Local
National
344,350
9,086
Large

Media Manager Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Introduction to Digital Media
From Metaverse to VR, Netflix to mobile applications, were surrounded by and interact with digital networks more than ever before. But whats driving this digital revolution and how can you harness...
Social Media for Managers
Every organization needs to have a social media policy in place. It's an essential part of doing business today. If you don't have one, or if yours might need a revision, that's what this course...
Social Media Marketing Course
Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, leveraging organic and paid to...

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Salary for Media Manager Jobs in Columbia, SC

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Managers in Columbia, SC offer the following education background
Bachelor's Degree
73.1%
Master's Degree
20.2%
Associate's Degree
3.1%
Vocational Degree or Certification
1.5%
Doctorate Degree
1.1%
High School or GED
0.7%
Some College
0.3%
Some High School
0.0%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Managers in Columbia, SC
4-6 years
26.5%
2-4 years
21.7%
6-8 years
16.5%
Less than 1 year
14.2%
1-2 years
13.7%
10+ years
4.9%
8-10 years
2.4%


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