Media Manager Jobs in East Lansing, MI
A Media Manager in the Advertising industry oversees the planning, buying, and evaluation of media for clients' advertising campaigns. They are responsible for conducting market research, identifying target audiences, understanding their preferences and habits, and selecting the most effective media platforms to reach them. They negotiate media prices, prepare media schedules, and monitor the success of campaigns, making adjustments as necessary. Essential skills for this role include strong analytical abilities, strategic thinking, negotiation skills, and a deep understanding of media channels and consumer behavior trends.
Before becoming a Media Manager, individuals often start their careers in roles such as Media Planner, Media Buyer, or Account Executive which allow them to gain experience in market research, audience analysis, campaign planning, and client relations. To qualify for the role of a Media Manager, one should have a bachelor's degree in marketing, advertising, or a related field. A master's degree is often preferred. Professional certifications, such as a Certified Digital Marketing Professional (CDMP) or Certified Media Planner (CMP), may provide an advantage. Proficiency in advertising and media software, as well as data analysis tools, is also required.
Chinese Social Media Manager / Communications Manager I Michigan State University
- East Lansing, MI
- 3 days ago
- East Lansing, MI
- 3 days ago
Working/Functional Title Chinese Social Media Manager Position Summary The Office of China Programs (OCP) facilitates and serves major MSU missions in China and related to China on MSUs campus....
Chinese Social Media Manager / Communications Manager I
- East Lansing, MI
- 3 days ago
- East Lansing, MI
- 3 days ago
Working/Functional Title Chinese Social Media Manager Position Summary The Office of China Programs (OCP) facilitates and serves major MSU missions in China and related to China on MSUs campus....
- Lansing, MI (6 miles from East Lansing, MI)
- 6 days ago
- Lansing, MI (6 miles from East Lansing, MI)
- 6 days ago
Potter Park Zoological Society Communication Specialist Potter Park Zoo is seeking a creative and dynamic Communication Specialist to join our team! This full-time position plays a crucial role in...
Demographic Data for East Lansing, MI
Moving to East Lansing, MI? Find some basic demographic data about East Lansing, MI below.
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Salary for Media Manager Jobs in East Lansing, MI
Highest Education Level
Media Managers in East Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Manager position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Strategy Development
- Channel Management
- Collaboration
- Events
- Google Analytics
- Budgets
- Facebook Marketing
- Paid Search
- Keyword Research
- Google Ads
- Marketing & Advertising
- Digital Media
- Online Media
- Digital Advertising
- Brand Identity
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Creative Direction
- Creative Strategy
- Creative Design
- Marketing Campaigns
- Pay per Click
- Copywriting
- Graphic Design
- Adobe Illustrator
- Media
- Social Media Management
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Business Development
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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