Media Manager Jobs in Massachusetts
A Media Manager in the Advertising industry oversees the planning, buying, and evaluation of media for clients' advertising campaigns. They are responsible for conducting market research, identifying target audiences, understanding their preferences and habits, and selecting the most effective media platforms to reach them. They negotiate media prices, prepare media schedules, and monitor the success of campaigns, making adjustments as necessary. Essential skills for this role include strong analytical abilities, strategic thinking, negotiation skills, and a deep understanding of media channels and consumer behavior trends.
Before becoming a Media Manager, individuals often start their careers in roles such as Media Planner, Media Buyer, or Account Executive which allow them to gain experience in market research, audience analysis, campaign planning, and client relations. To qualify for the role of a Media Manager, one should have a bachelor's degree in marketing, advertising, or a related field. A master's degree is often preferred. Professional certifications, such as a Certified Digital Marketing Professional (CDMP) or Certified Media Planner (CMP), may provide an advantage. Proficiency in advertising and media software, as well as data analysis tools, is also required.
Advise clients on how to best accomplish their business goals through digital advertising. Serve as a technical resource to other departments....
Category/Area of Expertise: Communications Job Requisition: 426276 Address: USA-MA-Quincy-1385 Hancock Street Store Code: ADUSA Executive Administration (2760795) Ahold Delhaize USA, a division of...
Monitoring and Research 10% Track social and online media trends to ensure all communications follow best practices, align with college policies, and meet the institution's evolving needs....
Monitoring and Research 10% Track social and online media trends to ensure all communications follow best practices, align with college policies, and meet the institution's evolving needs....
What You Bring 5-7 years of media planning experience (B2B experience strongly preferred). Expertise in digital media planning, including programmatic, paid social, SEM, and direct buys....
At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so...
Remote WorkJob Type: Regular Time Type: Full time Work Shift: Day (United States of America) FLSA Status: Exempt When you join the growing BILH team, you're not just taking a job, you're making a difference...
Plymouth Rock seeks an analytically minded and entrepreneurial Digital Media Manager to join our rapidly growing Direct Response Auto Insurance business....
When you join the growing BILH team, you're not just taking a job, youre making a difference in peoples lives. The Marketing Manager helps to advance the implementation of consumer-focused...
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Salary for Media Manager Jobs in Massachusetts
Highest Education Level
Media Managers in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Manager position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Strategy Development
- Channel Management
- Collaboration
- Events
- Google Analytics
- Budgets
- Facebook Marketing
- Paid Search
- Keyword Research
- Google Ads
- Digital Media
- Online Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Creative Direction
- Creative Strategy
- Creative Design
- Marketing Campaigns
- Pay per Click
- Copywriting
- Graphic Design
- Adobe Illustrator
- Media
- Social Media Management
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Business Development
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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