Media Manager Jobs in Dothan, AL
A Media Manager in the Advertising industry oversees the planning, buying, and evaluation of media for clients' advertising campaigns. They are responsible for conducting market research, identifying target audiences, understanding their preferences and habits, and selecting the most effective media platforms to reach them. They negotiate media prices, prepare media schedules, and monitor the success of campaigns, making adjustments as necessary. Essential skills for this role include strong analytical abilities, strategic thinking, negotiation skills, and a deep understanding of media channels and consumer behavior trends.
Before becoming a Media Manager, individuals often start their careers in roles such as Media Planner, Media Buyer, or Account Executive which allow them to gain experience in market research, audience analysis, campaign planning, and client relations. To qualify for the role of a Media Manager, one should have a bachelor's degree in marketing, advertising, or a related field. A master's degree is often preferred. Professional certifications, such as a Certified Digital Marketing Professional (CDMP) or Certified Media Planner (CMP), may provide an advantage. Proficiency in advertising and media software, as well as data analysis tools, is also required.
TECHNICAL MEDIA DIRECTOR (F/T) - WTVY About Gray Media: Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36...
Demographic Data for Dothan, AL
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Salary for Media Manager Jobs in Dothan, AL
Highest Education Level
Media Managers in Dothan, AL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Manager position
- Staff Supervision
- Organization
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Driving
- Content Management
- Presentation
- Strategy Development
- Collaboration
- Ecommerce
- Prioritizing
- Storytelling
- Content Management System
- Facebook Marketing
- Direct Response
- Bachelor's Degree
- Paid Search
- Google Tag Manager
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Digital Sales
- Media Planning
- Marketing Communications
- Online Marketing
- User Research
- Marketing Campaigns
- User Experience
- Pay per Click
- UX Design
- Copywriting
- Brand Marketing
- Figma
- Social Media Management
- Media
- Search Engine Optimization
- Email Marketing
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Business Development
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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