Media Director Jobs in Springfield, MA
A Media Director in the advertising industry oversees the planning and execution of all media-related strategies. Their primary role involves designing and implementing effective media campaigns, tracking the performance of these campaigns, and adjusting them as necessary. The director collaborates with various departments to understand the marketing needs and formulate strategies to target ideal demographics. They are also responsible for negotiating ad space and time slots with media outlets, developing media budgets and timelines, and ensuring all media projects comply with brand identity and guidelines.
Important skills for a Media Director include strong leadership and organizational abilities, excellent communication, strategic thinking, and a deep understanding of media channels and marketing strategies. Proficiency in media planning tools, data analysis, and budget management is necessary. Certifications in digital marketing, such as Google AdWords or Facebook Blueprint can enhance credibility. Prior to becoming a Media Director, one could serve roles such as a Media Planner, Media Buyer, or a Media Supervisor, gaining valuable experience in creating and managing media strategies, negotiating with media sales companies, and understanding the dynamics of different advertising channels.
The manager serves as the point person for developing the college's web content, social media channels, digital media, and manages many creative projects, including writing digital copy and email newsletters...
- Easthampton, MA (14 miles from Springfield, MA)
- 19 days ago
- Easthampton, MA (14 miles from Springfield, MA)
- 19 days ago
OVERVIEW: bankESB and its parent company, Hometown Financial Group, are seeking a proactive, inquisitive, innovative, and enthusiastic social media professional to join our growing marketing team....
- Hartford, CT (22 miles from Springfield, MA)
- 30+ days ago
- Hartford, CT (22 miles from Springfield, MA)
- 30+ days ago
media content trends and stay up-to-date with the landscape....
Demographic Data for Springfield, MA
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Salary for Media Director Jobs in Springfield, MA
Highest Education Level
Media Directors in Springfield, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Director position
- Staff Supervision
- Organization
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Driving
- Content Management
- Presentation
- Strategy Development
- Collaboration
- Ecommerce
- Prioritizing
- Storytelling
- Content Management System
- Facebook Marketing
- Direct Response
- Bachelor's Degree
- Paid Search
- Google Tag Manager
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Digital Sales
- Media Planning
- Marketing Communications
- Online Marketing
- User Research
- Marketing Campaigns
- User Experience
- Pay per Click
- UX Design
- Copywriting
- Brand Marketing
- Figma
- Social Media Management
- Media
- Search Engine Optimization
- Email Marketing
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Business Development
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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