Media Buyer Jobs in Overland Park, KS
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
- Kansas City, MO (21 miles from Overland Park, KS)
- 30+ days ago
- Kansas City, MO (21 miles from Overland Park, KS)
- 30+ days ago
Essential Duties and Responsibilities (Other duties may be assigned) Integrated Media Planning and Strategy Development: Develop integrated media plans across traditional (TV, radio, print, OOH) and...
Creative Media Coordinator - Administration Center
- Overland Park, KS
- 90+ days ago
- Overland Park, KS
- 90+ days ago
Position Type: Other Classified (non-teaching/support)/ Communications Date Posted: 9/25/2024 Location: ADMINISTRATION CENTER Rate of Pay: To Be Determined (Based on Qualifications)...
Demographic Data for Overland Park, KS
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Salary for Media Buyer Jobs in Overland Park, KS
Highest Education Level
Media Buyers in Overland Park, KS offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Staff Supervision
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Corporate Communications
- Campaign Management
- Video Editing
- Press Releases
- Media Training
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Community Management
- Digital Content
- Bachelor's Degree
- Paid Search
- Influencer Marketing
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Media Buying
- Media Planning
- Marketing Communications
- Creative Strategy
- Pay per Click
- Social Media Management
- Media
- Graphic Design
- Search Engine Optimization
- Email Marketing
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Photography
- Public Relations
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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