Media Buyer Jobs in Washington, DC
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
experience preferred). - Proficiency in digital advertising platforms, including DSPs, Google Ads, Meta Ads Manager, and LinkedIn Ads. - Strong analytical skills, with the ability to analyze campaign...
Remote WorkThe Mobilization Department seeks a Digital Advertising Strategist to join the record-breaking DNC advertising program....
- Herndon, VA (19 miles from Washington, DC)
- 24 days ago
- Herndon, VA (19 miles from Washington, DC)
- 24 days ago
About You: As a Senior Media Buyer, you're a specialist in analyzing Search, Display and Native advertising....
- Hyattsville, MD (6 miles from Washington, DC)
- 30+ days ago
- Hyattsville, MD (6 miles from Washington, DC)
- 30+ days ago
Primary Purpose Senior Media Planning Manager is an expert within digital media and omni-channel planning....
The Lawyers Committee for Civil Rights Under Law is one of the nations leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers...
The New Media Firm Senior Digital Media Buyer
- Washington, DC
- 30+ days ago
- Washington, DC
- 30+ days ago
Develop and support less experienced Media Buyers with all aspects of the digital media planning process....
We are seeking a digital media buyer to join our growing team. The ideal person will thrive in a collaborative setting, have an eye for detail, and enjoy working in a fast-paced environment....
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Expertise: Strong understanding of digital media workflows, including ingest-to-archive processes, and media asset management systems....
Demographic Data for Washington, DC
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Salary for Media Buyer Jobs in Washington, DC
Highest Education Level
Media Buyers in Washington, DC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Creative Development
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Fan Engagement
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Creative Design
- Pay per Click
- Copywriting
- Graphic Design
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Adobe Creative Suite
- Content Development
- Adobe
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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