Retail Marketing Coordinator

Starting Salary: $47,476 /year

Join a dynamic marketing team where you’ll manage loyalty programs, execute promotions, and enhance guest experiences across dispensary and convenience store brands. This role offers hands-on exposure to cutting-edge marketing tools, collaboration with multiple teams, and opportunities to make a real impact on customer engagement. If you’re passionate about marketing, data-driven decision-making, and working in a fast-paced retail environment, this is the perfect opportunity for you!

What we value:

• Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
• Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
• Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.

Why choose Turning Stone Enterprises ?

• Paid weekly
• Variety of schedules
• Paid time off
• Tuition assistance
• Career-building professional development
• Discounts from dining to fuel to concerts
• Team Member appreciation events
• Quality healthcare and dental benefits
• A robust 401k retirement plan
• Dealer School
• Finance Scholarship Program

What does a Retail Marketing Coordinator do?

• Assist with the development, launch, and ongoing management of the Springbig loyalty program for Verona Collective dispensaries.
• Oversee customer engagement through SMS, email, and in-app messaging to support guest retention, repeat visits, and revenue growth.
• Track and report on loyalty program performance, identifying areas for improvement.
• Support Rovertown implementation for convenience stores, helping to create and manage purchase-based promotions tailored to guest behavior.
• Collaborate with internal teams to develop promotional offers and ensure timely execution.
• Analyze campaign performance and recommend adjustments to improve conversion rates and customer response.
• Develop monthly marketing planograms for Maple Leaf, SavOn, Verona Collective, and other retail brands, detailing placement of signage, shelf tags, and promotional displays.
• Distribute planograms to retail locations and conduct on-site audits to ensure compliance.
• Coordinate the production and distribution of signage, ensuring consistency across all retail brands.
• Support the development and execution of multi-channel marketing campaigns for multiple brands, ensuring clear messaging, accurate deadlines, and timely delivery.
• Work with creative teams to ensure marketing collateral (emails, signage, print, and digital) is on-brand and on-message.
• Monitor campaigns throughout the customer lifecycle, identifying opportunities to increase guest engagement and participation.
• Analyze campaign performance using internal data, CRM tools, and external reporting platforms.
• Use data to develop insights and recommendations that improve future marketing campaigns, loyalty initiatives, and guest experience.
• Prepare and present weekly and monthly performance reports for senior leadership.
• Work as a direct extension of the Director of Retail Marketing, supporting the broader vision of marketing strategy across retail and cannabis operations.
• Collaborate with Enterprise Marketing, Retail Operations, IT, and other departments to ensure cohesive marketing execution.
• Serve as a liaison with 3rd-party vendors to coordinate print materials, promotional signage, and creative asset production.
• Maintain a system for tracking marketing requests and ensuring projects are completed on time.
• Keep an inventory of marketing materials and coordinate the timely production and delivery of assets to stores.
• Assist with project management, following up on timelines, tracking deadlines, and ensuring completion of all marketing deliverables.
• Support the development of guest-facing content for retail websites, in-store messaging, and promotional email/SMS campaigns.
• Contribute ideas for creative marketing concepts, seasonal promotions, and guest engagement campaigns.
• Stay informed of industry trends and best practices in guest engagement, loyalty marketing, and customer experience.
• Assist the Director of Retail Marketing with daily tasks, ad-hoc projects, and strategic initiatives.
• Other duties as assigned, take the lead on specific marketing projects as needed.

Key Attributes we're seeking as a Retail Marketing Coordinator are:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years of experience in a marketing role
• Proficiency in project management and communication tools (like Microsoft Excel, Word, PowerPoint, and Google Suite).
• Ability to understand and utilize data from CRM systems and campaign performance analytics.
• Strong project management skills — must be highly organized, able to prioritize multiple deadlines, and manage fast-paced deliverables.
• Excellent written and verbal communication skills, with the ability to create clear, concise messaging for store signage, promotional offers, and guest communications.
• Ability to work independently as well as collaboratively with multiple teams.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Ability to stand/walk for long periods of time and lift up to 50 lbs.

We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio also includes convenience stores, three 18 hole PGA-level golf courses, and other unique ventures.

Why You Will Appreciate Us:

At Turning Stone Enterprises, we prioritize the well-being and professional growth of our team members by offering an extensive array of benefits. From comprehensive medical, dental, and vision plans to a 401(k) and life insurance, we ensure your health and financial security. Our work-life balance support includes paid time off, paid holidays, and team member assistance programs. We’re also committed to wellness, with various programs and an upcoming 5,000-square-foot onsite medical center.

With over 4,500 team members across Central New York, we focus on delivering exceptional experiences for both our guests and staff. Our resources include training programs, complimentary shuttles, and career development initiatives, helping you reach your professional goals. Whether you're starting your career or advancing it, join us for a rewarding journey of growth and success at Turning Stone Enterprises. We look forward to welcoming you to our team!

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